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Don norman the design of everyday things
Don norman the design of everyday things









don norman the design of everyday things

Second best - controls are as close as possible to the object to be controlled.Best mapping - controls are mounted directly on the item to be controlled.

don norman the design of everyday things

Mapping - the relationship between the elements of two sets of things.Constraints - providing physical, logical, semantic, and cultural constraints guides actions and eases interpretation.

don norman the design of everyday things

Good communication of the purpose, structure, and operation of the device to the people who use it

  • Signifiers - signifiers communicate where the action should take place.
  • Affordances - relationship between a physical object and a person, the relationship between the properties of an object and the capabilities of the agent that determines just how the object could possibly be used.
  • Discoverability - is it possible to even figure out what actions are possible and where and how to perform them? Discoverability results from appropriate application of five fundamental psychological concepts.
  • Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.
  • Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.

    don norman the design of everyday things

    The goal: guide the user effortlessly to the right action on the right control at the right time. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The Design of Everyday Things shows that good, usable design is possible. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.











    Don norman the design of everyday things