

Second best - controls are as close as possible to the object to be controlled.Best mapping - controls are mounted directly on the item to be controlled.

Mapping - the relationship between the elements of two sets of things.Constraints - providing physical, logical, semantic, and cultural constraints guides actions and eases interpretation.

Good communication of the purpose, structure, and operation of the device to the people who use it

The goal: guide the user effortlessly to the right action on the right control at the right time. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The Design of Everyday Things shows that good, usable design is possible. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The fault, argues this ingeniouseven liberatingbook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
